Branding Your Business Online

Are you considering or in the process of starting a new business? Do you propose to use internet to market and advertise your company? If so their are a few things that you need to consider and steps you must take to make certain you give your business the best opportunity to get professionally branded. Hopefully you have not yet settled on a business name and if you have I hope you have taken unto consideration what I'm about to tell you. If you are counting on getting a significant amount of your business and or publicity from the internet then you might strongly consider picking a business name that contains a keyword or two that people will use on the search engine to find a business like yours.

For example, you might consider a name like "Kim's Customized Graphic Design" if you are a graphical designer instead of a name like "The Designs Unique". And if your fortunate you might then be able to get a website name, url; using your business name. This approach will strengthen your online brand and presence as well as assist with helping your potential customers finding your business.

The next thing you want to do is design or have someone design your business logo. It is important that your logo looks professional if you want your business to be taken seriously. If you are small business with a limited budget and cannot afford to purchase graphic design software like Photoshop and you cannot afford to pay to have your logo professionally designed initially, you may try your hand at designing your own logo using Microsoft paint, PowerPoint and or some the free applications available on the internet.

Next were going to subscribe to some social media platforms to let the world know your business is online available and ready to satisfy them. Sign up for Twitter and YouTube using your business name as your account name. You may have to shorten or abbreviate your business name due to space limitations allowed for accounts names. Sign up for a personal account on Facebook and then create a fan page using your business name. Facebook Terms and Use prohibits using a non-personal name for a personal individual Facebook account. Enter the required information to complete the profile section and use the write up you did to complete the description section. If you are the founder or principle person for your company try and include a picture of you and a profile picture your logo on your social media sites. One way you can do this is by creating a customized background for your sites with a picture of your logo and then upload a profile picture of yourself. Remember its social media so people want to see and interact with other people and not logos and facades.

Congratulations, your business is now equipped with branded tools that you will use to advertise and promote your product and service. Provide relevant information and content and to interact with those who are interested in your industry.

Let me help you brand your business today.