Search Engine Optimization (SEO)

Are the keywords in your website dull? Is your website not showing up in Search Engines results? Search Engine Optimization (SEO) will get your website ranked at the top of search engine results.

So how does Search Engine Optimization (SEO) work? Search Engine Optimization works within your browser and uses a variety of proprietary technologies to respond to a search request and navigate through the millions of Web pages on the Internet and locate sites that match that request. Given the number of pages on the Web and the 10 or 25 hits that typically show up in the initial results page of a search, it is often difficult to have your site located and featured near the top of the list.

It is possible to add additional markup information in the form of text tags, called meta-data, to your site that serve to connect with search engines indexes and make your site more prominent in the search engine. Search Engine Optimization refers to metadata placement strategies used to improve your visibility on the Web. The fundamental goal of SEO is to move your site up in the priority ranking of the search engine so it appears closer to the top of the list. The higher your site places on the search engine list - such as in the top two or three results pages - the more likely it is you will be found and your site will be accessed.

Search Engine Optimization is beyond the reach and scope of Web templates because the metadata tags are based in your specific content and on the key words or concepts you want to associate with your site. Web hosting services often offer some form of optimization services, and many independent providers provide specialized methods and techniques for optimization as well.

A big buyer beware is called for here. Despite the many claims providers make, no magic bullet or surefire strategy exists to increase the visibility of your site on the Web. Note further that optimization techniques that are targeted to the search patterns of one engine, such as Google, might not be effective for another, say, Yahoo!. So before you consider using optimization services, be very clear about what each provider offers.

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